As our business continues to grow globally, it’s important that one thing remains unchanged: our values. The same values that have helped us achieve an 11% share of the worldwide chocolate confectionary market, with a turnover of 8.4 billion Euros in 2013-14. In staying true to our beliefs, we are able to create a culture for even greater success.
Loyalty and TrustWe have always believed that outstanding quality is the best guarantee of success. Our passion for perfection and commitment to satisfying consumers’ needs has helped strengthen the trust they have in our products and created the long-lasting relationship that we enjoy with them.
Respect and ResponsibilityWe support the protection of human dignity and the respect of human rights.We endorse professional and personal development, and wherever we operate, we strive to minimize our environmental impact in all its forms.
Integrity and SobrietyOur consumer communications are based on the proper use of our products and inspired by the promotion of a healthy lifestyle. Our advocacy practices are based on scientific knowledge and are always inspired by intellectual and behavioral integrity.
Passion for research and innovationThrough innovative research and production processes,we strive to create unique, quality products, carefully developed in terms of their nutritional value and portioning, so that they can be integrated into a balanced diet.
Work. Create. DonateWe identify ourselves with the motto, ‘Work. Create. Donate’, conceived and introduced by Michele Ferrero from the very beginning of his business pursuits. In essence, we favor the ‘ethics of doing’ over the ‘practice of appearing’.
Code of EthicsOur Code of Ethics is designed to help reduce any uncertainties with regards to behavior, as well as give everyone who works with our company an understanding of our underlying values.