• 费列罗集团,早在1984年开始进入中国市场,为中国消费者带来了享誉全球的费列罗榛果威化巧克力(Ferrero Rocher),经过三十余年的发展,其“金色经典,金色时刻”的品牌形象深入人心。
  • 费列罗中国公司现拥有的核心产品:费列罗臻品巧克力系列、健达系列,旗下独特创新的高品质产品广受各行各业消费者的青睐,取得了极高的品牌知名度和美誉度。随着业务的拓展, 费列罗公司将有更多的新的高品质的产品进入中国市场。
  • 费列罗2007年在上海成立了费列罗贸易(上海)有限公司。为与中国的长期发展需求相契合,公司在杭州投资建设工厂。
  • Since Ferrero Group’s most renowned brand - Ferrero Rocher - entered the China market in 1984, the “Golden Heritage, Golden Moment” brand image has gradually gained recognition and huge popularity among Chinese consumers after almost 2 decades’ development.
  • Nowadays, Ferrero group has successfully established its leadership in the chocolate and confectionery industry in China and it has certain core product portfolios: Praline series, Kinder series. Ferrero’s various unique, innovative and high-quality products are well received by Chinese consumers from all walks of life, and have achieved high brand awareness and reputation.
  • In 2007, Ferrero officially founded Ferrero Shanghai Trading Company. To further support the long term business development in China, Ferrero decided to set up Hangzhou production plant.
1975 — 健达成为费列罗引入中国的第一个品牌;
2007 — 费列罗上海贸易公司正式成立;
2009 — “健达+运动”项目在中国上百所小学展开了“健达阳光体育冬季活动”;
2011 — “健达+运动”项目在四川省甘孜州巴塘县第二完全小学开展了“健达阳光梦想行动”;
2012 — 费列罗中国的“健达+运动”项目与北京晨报携手开展了“健达伦敦奥运小记者活动”,上海劳力士大师赛“健达儿童日”活动,以及广州马拉松“健达亲子跑”活动;
2013 — 费列罗中国启动了“甜满世界爱团圆”留守儿童关爱项目、上海劳力士大师赛“健达儿童日”活动、北京马拉松“健达亲子跑”;
2014 — 费列罗中国的全程支持的“中国城市青少年运动与膳食干预项目”启动,惠及山东、青海省12所学校3万余名学生;
2014 — 费列罗中国举办了“健达+运动”广州儿童足球启蒙训练营和“健达+运动”上海劳力士大师赛儿童网球训练营活动;
2014 — 费列罗中国支持“发现|走进生活的艺术”巡展,为有才华的年轻艺术家提供了展示平台,展览吸引了逾万人参观;
2014 — 费列罗投资在杭州建立工厂;
2015 — 费列罗中国获得Universum 颁发的“最有吸引力雇主”称号。
China History
1975 — Kinder is the first Ferrero product to be introduced in China.
2007 — Ferrero Shanghai Trading company is set up.
2009 — ‘Kinder Health Run’ event is launched in hundreds of primary schools across China.
2011 — ‘Kinder Dream Sunshine Project’ is launched in the Second Complete Elementary School in Batang, Zigong, Sichuan Province.
2012 — Ferrero China kicks off Beijing Morning Post Kinder London Olympic Little Journalist campaign. ATP Shanghai Masters ‘Kinder Day’, and the Guangzhou Marathon ‘Kinder Family Run' take place.
2013 — Ferrero China launched “Sweeten the World, Let Love Reunite the Family” caring project for Chinese left-behind children, and kept promoting healthy lifestyle among the youth via ‘Kinder+Sport’ projects – ATP Shanghai Masters ‘Kinder Day’ and Beijing Marathon ‘Kinder Family Run’.
2014 — ‘Exercise and Healthy Diet Promotion Project for Urban Chinese Teenagers’ is launched benefitting 30,000 students in 12 schools in Shandong and Qinghai province.
2014 — Ferrero China opens Guangzhou Children Football Training Camp and ‘Kinder+Sport’ Shanghai Rolex Masters Children Tennis Training Camp.
2014 — Ferrero China sponsor ‘Discovery - Incorporating Art into Daily Life’ exhibition tour, providing a platform for promising young artists to showcase their art to over 10,000 people.
2014 — Ferrero invest to set up Hangzhou production plant.
2015 — Ferrero is nominated as one of the ‘Most Attractive Employer’ in China by Universum.
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